During the holy muslim month of Ramadan, the Abu Dhabi Islamic Bank has chosen to promote its brand and help the community by giving away 1 flight ticket to the Makkah every day. The way to win the ticket was to simply participate to the Online Omniyatramadan campaign. omniyatramadan.com
In the islamic world there is one sentence per day during the month of Ramadan that is good to share with people, something like “God bless you” and similar. The idea I came up with is to have the famous Ramadan lamps that rotate in a dark room and the daily message coming out from it in a sort of smoky way. You can rotate the lamps to chose the message you like, and then send it to a friend. By going through the “sending” process you fill up a form, and that’s how the Abu Dhabi Islamic Bank gets your contact information. At the end of the day one participant is picked up randomly and wins the trip!
Abu Dhabi Islamic Bank – Omniyat Ramadan Campaign from Murid Rahhal on Vimeo.
I took care of the design in Photoshop, and drawn the lamps in Illustrator that have been modeled after that in 3ds Max by the 3D artist Alireza Bidar, some special effects have been added in After Effects and the Flash guru behind the hardcore Actionscript programming is Guillaume Jousse.
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